Medically Home is a pioneer in the hospital-at-home space with a “plug-and-play” platform for healthcare systems to deliver hospital-level care, to high-acuity patients, in the comfort of their own homes.
With little initial funding, Medically Home was looking for exposure and capital for buy-in to their hospital-at-home model. The client had an off-the-shelf website with no tracking codes installed, little website interaction and traffic, and only one social media account, Linked In, with less than 40 Followers.
Over $197 million in funding over five rounds. Connected the head of Google Health to the company and helped promote the brand to mainstream media with appearances on CBS News and NBC’s the TODAY Show
VOX:
- Built a mobile-responsive website optimized for SEARCH
- Branded, activated, and linked social media accounts to the website including Linked In, Twitter, Google, YouTube, Facebook, Instagram
- Posted and shared content on the website blog, an RSS feed, Linked In, Twitter, Facebook, and a monthly email newsletter leading to more than 81 mentions online per month
- Oversaw growth of Linked In account from 40 to more than 30,000 Followers
- Created and edited existing video content used in YouTube, Linked In and Facebook ad campaigns that received more than 1,000,000 views
- Pushed the messaging around mainstream media outlets that featured Medically Home in prime time including CBS News and the Today Show
- Shared announcements that major healthcare players came on board as partners and investors including the Mayo Clinic, Kaiser Permanente, the Cleveland Clinic, and Baxter International
- Was managing content as Medically Home received more than $197,000,000 in funding
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