PROCESS
Process
VOX’ process for building and managing your digital strategy begins by identifying the biggest and most successful players in your space and then emulating them. What is their process? What is the user experience when visiting their website, social media accounts, and subscribing to their newsletter? Then we optimize your user-experience to match or exceed your competition. We want to clearly state who you are, what you do, what your value proposition is, and your competitive advantage. We want to “lead the horses to water” and as they “drink” convert prospects into qualified leads, qualified leads into customers, and customers into advocates who will recommend and refer you to others they know. We do this with daily interaction through all of your branded digital assets including your blog, newsletter, and social media accounts. We do this because because your best sales people are your satisfied clients.
Activate business intelligence
Build a WordPress website and place on a secure website host
Generate compelling original content
Optimize content for search engines
Manage online communities, (social media networks)
Build email subscriber lists and a living list of media contacts and influencers
Execute digital advertising campaigns
Distribute digital press releases
Measure performance and adjust as necessary
Seek out emerging technologies