To avoid having company emails marked as spam and placed in junk email folders, here are a few best practices you can follow:
- Use a reputable email service provider (ESP): Choose a trusted and reliable ESP to send your company emails. This helps improve deliverability as ESPs have established relationships with email providers and sophisticated spam filtering systems.
- Authenticate your email: Implement email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These protocols help verify the authenticity of your email and reduce the chances of it being marked as spam.
- Build a good sender reputation: Maintain a positive sender reputation by sending relevant and engaging content to your recipients. Avoid using excessive promotional language, misleading subject lines, or spammy practices. Monitor your deliverability, spam complaints, and bounce rates to identify any issues and rectify them promptly.
- Optimize your email content: Ensure that your email content follows the best practices recommended by email service providers. This includes avoiding excessive use of capital letters, spam trigger words, and large file attachments. Be consistent with your email design, layout, and branding to make your emails recognizable to recipients.
- Obtain explicit permission: Only send emails to recipients who have explicitly consented to receiving communications from your company. Implement double opt-in methods to confirm subscribers’ intentions and provide a clear unsubscribe process in every email you send.
- Regularly clean your email list: Remove inactive or bounced email addresses from your mailing list. Sending emails to non-existent or inactive accounts can negatively impact your sender reputation and increase the likelihood of being marked as spam.
- Monitor your email deliverability: Keep an eye on your email deliverability metrics and monitor any changes or issues. Regularly check your email sending reputation, spam placement rates, and inbox placement rates. This will help you identify and address any deliverability problems quickly.
By following these practices, you can increase the chances of your company emails reaching the inbox instead of being marked as spam or sent to junk email folders. For more ideas on how to improve your digital assets subscribe to our free newsletter. Your information is secure, will never be shared, and you can unsubscribe at any time.