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What’s a fair Cost Per Click, CPC? What’s a reasonable amount of money to spend for each click to your website? We don’t really know what the true value is of a Bing, Facebook, [...]

So what is the trick to SEO? In the previous post I discussed the importance of content marketing and referenced a small business client and their top organic listing. I attributed their [...]

Content marketing is almost interchangeable with ‘organic marketing’ meaning you don’t have to pay Google, Facebook, or Linked In for it. It’s popular with small [...]

Too often a client or prospect wants to measure the ROI of working with VOX based on their sales. That’s a fair proposition provided their service is competitive, their reputation is [...]

I’m always telling clients not to “toot their horn” every time they post. It’s been awhile so here I go :). Linked In just recognized me as a digital marketing pro. You [...]

What’s the best content? Content the viewer Shares, Likes, Follows, Subscribes to, and Comments on is the best content. Picture this. Year’s ago the United States Coast Guard might [...]

I’m fond of saying that, “Nobody likes to be sold but everybody is buying.” Generally, we don’t like to be ‘sold’ especially if we’re being pitched something we don’t want. But [...]

Digital marketing in house vs. outsource. Which is better? Gary Vaynerchuck, a major internet influencer says, “The four people every startup needs for marketing and brand building: 1. An [...]

The YouTube Algorithm is Following Radio’s Lead. This is a follow up to a Linked In conversation with a senior executive at one of the largest broadcast companies in the country. Read the [...]

A Chief Insights Officer for a major national radio broadcasting company posted this statement on Linked In: “Lets face it: the only media that can insure brand safety are TV, Magazines, [...]