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Mainstream Media is Fake News Sometimes. In this recent series of posts we’ve been discussing how social media and search engines work. By understanding the mechanics of these tools we can [...]

Is Google Always Right? No. Google can give you the wrong answer. Google does not provide you with the correct answer to your question as part of their search algorithm. What Google does is [...]

What’s a fair Cost Per Click, CPC? What’s a reasonable amount of money to spend for each click to your website? We don’t really know what the true value is of a Bing, Facebook, [...]

A Chief Insights Officer for a major national radio broadcasting company posted this statement on Linked In: “Lets face it: the only media that can insure brand safety are TV, Magazines, [...]

The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google [...]

Vox Communications, LLC has been building and managing digital assets including websites, social media networks, paid advertising and digital public relations campaigns since 2008.  Every once [...]

Earlier this month I hosted a breakfast seminar where I discussed the importance of Facebook ads, Google Ad Words and YouTube.  I showed the 60 attendees how the programs work and why and then [...]

Today I want to share with you how corporate branding conflicts with Google. One of the biggest concerns for large corporations, institutions, and franchisors is how to “control” the [...]

I’ve been making a living with the internet since 2008.  I’ve learned a lot of difficult and expensive lessons and one of the benefits of those lessons are these posts.  :)  One of [...]

Here’s a re-post from my blog in October 2013.  Today Facebook videos are showing great promise and growth.  I have stayed on the sideline but today I’m moving forward on Facebook [...]