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I posted recently about managing social media expectations after we lost a client.  We lost them because we didn’t do a good enough job of managing their expectations.  You never like to [...]

Old habits are tough to break and one of the oldest in email marketing is the idea of sending one email to everyone on your list.  There are a number of reasons why this is a bad idea but [...]

We’re often asked about removing negative Yelp reviews.  With an established business and an updated Yelp account with positive reviews you can expect to begin to collect Yelp leads [...]

Vox Communications, LLC has been building and managing digital assets including websites, social media networks, paid advertising and digital public relations campaigns since 2008.  Every once [...]

So many of the businesses I meet with see their website and social media accounts as separate from the ‘real business’.  This fundamental misunderstanding of digital marketing and [...]

A blog is a series of articles published to the internet that are usually specific to a subject and audience. So while you may know that already, you may not know why they’re important. For [...]

Earlier this month I hosted a breakfast seminar where I discussed the importance of Facebook ads, Google Ad Words and YouTube.  I showed the 60 attendees how the programs work and why and then [...]

THIS POST ORIGINALLY PUBLISHED APRIL 14, 2016. SOME SERVICES AND SUPPORT OPTIONS HAVE CHANGED. We use Facebook and Linked IN to connect you to your B2C and B2B targets.  Once you have a mobile [...]

Before we begin building out any e-commerce solution we need to understand all of the pieces the client is using, all the ones they need, and all the ones that are incompatible. Once we’re [...]

One of my first real introductions to marketing for apparel brands was when we earned the contracts to build and manage online store programs for two large national broadcast groups.  We built [...]