e-commerce

So many of the businesses I meet with see their website and social media accounts as separate from the ‘real business’.  This fundamental misunderstanding of digital marketing and [...]

Before we begin building out any e-commerce solution we need to understand all of the pieces the client is using, all the ones they need, and all the ones that are incompatible. Once we’re [...]

In  our last post we spoke about the importance of a digital footprint. I’ve been a member of a number of networking groups over the years and it’s incredible how inefficient [...]

How ‘Brick-and-Mortar’ Stores Make Money Online is determined largely by their e-commerce system.  Most current shopping cart/e-commerce platforms allow your website visitor to [...]

I’ve been making a living with the internet since 2008.  I’ve learned a lot of difficult and expensive lessons and one of the benefits of those lessons are these posts.  :)  One of [...]

“I’ve got a guy that does that.” My son jokes with me about this because it’s something I say, hypocritically in this case.  Usually, when a prospect says that to me [...]

One of the best things about internet marketing is that you can measure the ROI of your campaign more accurately than you can with traditional media.  The data you view, most often supplied by [...]