Facebook

Let’s take a look at Why Your Content Marketing Isn’t Working – Reason Five of Five: 5. You’re not connecting with those connecting with you The first post in this five post series [...]

What’s a fair Cost Per Click, CPC? What’s a reasonable amount of money to spend for each click to your website? We don’t really know what the true value is of a Bing, Facebook, [...]

A Chief Insights Officer for a major national radio broadcasting company posted this statement on Linked In: “Lets face it: the only media that can insure brand safety are TV, Magazines, [...]

One of the questions I get asked most often is “How to measure social media ROI?”  It’s a question that’s difficult to answer because what everyone is looking for is a [...]

Often when we begin working with clients they have multiple social media accounts within the same platform. Sometimes this is by design.  A film production studio has a Facebook Fan Page for [...]

When the recent Presidential election was taking place I signed up to follow both candidates to see how they would market to me digitally.  I posted about this earlier.  The Clinton campaign [...]

The Facebook Audience Network, or FAN, is a collection of Facebook owned properties, mobile apps, and affiliated websites. According to Business Insider, the FAN is responsible for 6% of all [...]

The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google [...]

About once a year we publish the essential items every small business owner needs to begin building and managing their internet presence. Each one of these items is worthy of longer discussion [...]

  As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were [...]