How Do You Get Featured in Google’s Search Snippet?
How Do You Get Featured in Google’s Search Snippet? According to Google, “To get featured in a Google search snippet, create high-quality, concise content that directly answers user questions. Structure your content with headings and use numbered lists or bullet points when appropriate. Target question-based queries, and use keywords effectively within a clear, structured format to provide a direct answer within your content.” In other words, if the content that’s featured on your website pages or within your blog directly answers the search query or prompt then that content could be included in the result. Other variables also exist including who else has applied this approach and where you are geographically, where your device is, when you enter that search query or prompt. Let’s assume you’re not the only person who know this handy trick. (Spoiler alert: you’re not). That means that you have generate more content that is similar in nature, connected to other similar content on larger platforms, and targeted towards the geographic areas where you do business. How Do You Get Featured in Google’s Search Snippet? You focus on the markets you serve and the products and services you provide to those markets with references to other respected sources in your space and you publish that optimized content frequently.
In the case of my client featured as the source result of the search displayed in the attached screenshot, this is multiple posts over time regarding the key words and phrases featured in the search query. Here are some takeaways for those of you not fully versed in how search has and will continue to work:
- Write content for the internet in the language that Google, Meta, and Open AI are using.
- Link to sources that are leaders in your vertical.
- Post content daily to educate the viewer and be scrolled more often by the Large Language Models, LLMs.
- Focus subject matter on the problem your product or service solves and avoid posting exclusively on press releases, funding, and awards.
- Share optimized content across all your digital assets including on website pages, blog posts, social media networks, and newsletters.
How Do You Get Featured in Google’s Search Snippet? You do the work, you optimize the content, and you post daily.
