How to be included in ChatGPT and Google AI results
How to be included in ChatGPT and Google AI results at the top of a search query? Optimized content. When we search for a product or service, the answers are displayed based on several criteria including:
- Previous search history
- Most content specific to the query
- Most visits to the site with that content
- Google’s Gemini Authority algorithm
In the attached image you’ll see a link to a bio-pharma company, a Fortune article, and a post from my website about the work we did with the medication mentioned. I’m sharing the image to show you this is real and we can do this. The image features a link to my website discussing the client’s medication. I didn’t pay to be featured as a source or use any coding tricks other than standard best practices as defined by Google’s existing algorithms. My site is included because the content is optimized to connect the people looking for this answer.
How to be included in ChatGPT and Google AI results? You have to answer the question that people type in to the query in the way that Google and ChatGPT etc. are looking to index the content. The more in depth your answer, the more respected the author, the more times and different ways you answer that question, the more likely you will be included in the Google AI snippet results at the top of a search query.
The craziest thing about content today, maybe not tomorrow, but content today, is that as far as I can tell, is that in order to be included in ChatGPT and Google AI results, you need human-first content written by experts in the field. For telehealth and bio-pharma businesses for example, expert content from a recognized and if possible followed Phd is the “gold” that ChatGPT and Google’s Gemini are searching for. When properly formatted, your content will rank and include your website as a source for the answer above other relevant content. That’s what the attached image shows.
For now anyway, “AI” is not yet a substitute for “I”. Intelligence is what people are looking for when they type in a search query. Let’s take step back and look at normal human interaction. People don’t want to be sold or pitched even if they’re shopping for what you’re selling. When you go onto a car lot you’re there to buy a car. You know it, they know it, yet the last thing you want to do is to talk to a salesperson. When we make large purchase decisions we do what we think is due diligence by logging in to our device and searching for the answers to the questions we have on the internet before we make that large purchase. We actually don’t want to deal with a person. Tesla, the number one car company in the world, doesn’t have humans selling cars. They know that if they educate us on their brand, EV’s, cost savings, and performance that we’ll likely buy an EV, if not a Tesla.
In it’s most basic sense, the way that search on the internet works is defined by two things:
- “What do I want?” and for brick and mortar businesses
- “Where am I located?”
As a business, your optimized content, updated regularly, and posted across as many platforms as possible needs to answer the questions your prospects will be asking online and, for brick and mortar businesses, where they are when they ask those questions when they’re traveling to or in your location.
Regular posting lets AI LLMs, Large Language Models, like Google’s Gemini and ChatGPT, know that your information is relevant because you post frequently. If you don’t post anything, another actor will begin to own your position even if they’re not in your space. It’s possible they’re already squatting on that space. But that’s exactly what Gemini and ChatGPT are trying to avoid; irrelevant or incorrect information presented when people search for answers to questions that you have as an expert in your field. Biut if you don’t post, nobody knows you’re the expert. So today, even when the information is incorrect, that content will still populate because they keep posting and you don’t post at all.
Did you ever wonder why Wikipedia or IMDB come up when you’re searching for a person or an actor? It’s because they have more information about that person than any other source. But if you are featured on those platforms and you post daily, or frequently, across multiple platforms and in an optimized manner, eventually you will eclipse those other sources.
How to be included in ChatGPT and Google AI results? Post regularly across multiple platforms and answer the questions people are typing in about you or your business. “What is the most reliable German SUV?” “What is Johnny Depp’s favorite role?” The truth is either you post optimized content on a regular basis across multiple platforms or you wont’ be included in Google AI results or Chat GPT or any other LMM results. You post or you disappear.
