Social media is worthless. We hear this too often from individuals who don’t fully understand the digital space and from prospects with unrealistic expectations. One of our biggest challenges is [...]

When the recent Presidential election was taking place I signed up to follow both candidates to see how they would market to me digitally.  I posted about this earlier.  The Clinton campaign [...]

The Facebook Audience Network, or FAN, is a collection of Facebook owned properties, mobile apps, and affiliated websites. According to Business Insider, the FAN is responsible for 6% of all [...]

The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google [...]

About once a year we publish the essential items every small business owner needs to begin building and managing their internet presence. Each one of these items is worthy of longer discussion [...]

There are many options for hosting and depending on your requirements we might suggest different options.  But if you have a WordPress site and you host with WP Engine you are getting a [...]

  As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were [...]

Undercover Lyft uses New England Patriot All Pro tight end Rob Gronkowski to build their brand through Facebook and YouTube videos.  The Facebook video ad campaign is targeted geographically to [...]

Wait, what do you do?  Vox Communications, LLC, (VOX), helps clients spread their message through compelling original content, visitor engagement, and state-of-the-art metrics.  VOX is a team [...]

It’s been widely reported that Donald Trump will pivot from a losing presidential bid to the introduction of “Trump Media”.  Standing to the right of Fox News, this new media outlet will feed the [...]

How Much Does Social Media Cost? That’s like saying “how much does a house cost?” To find out you need to look at marketing expenses from a different perspective.  How much are [...]

We all know Airbnb now.  But in 2008 it was a couple college kids renting out their living room as a bed and breakfast.  Ya,true. Within a short amount of time the company grew rapidly.  How [...]

What is Digital Asset Management.  We thought we could give you a more detailed description of who we are and what our firm does. ABOUT Vox Communications, LLC, was formed in 2008 as a content [...]

What is Cost Per Acquisition?  Cost per acquisition, or CPA, is the metric used to determine how much money you have to spend to gain a new customer.  While many of you know this you may not [...]

This post was originally written on July 6th of 2014. Given recent developments I thought it bears repeating. The original post is now in italics:  “In a previous post we discussed how [...]