Here are five main reasons why businesses and groups aren’t seeing a return on their content marketing or blogging and posting on social media networks.
- You’re publishing the wrong content
- You’re not posting enough
- Your content is not optimized for search
- You’re not listening to what’s important
- You’re not connecting with those connecting with you
Let’s take a look at reason two of five reasons why your content marketing isn’t working.
2. You’re not posting enough
One of the reasons that WordPress is the number one blogging and web platform in the world is because it was built for blogging. And blogging drives organic search engine results. Often a prospect will say that they want to be the one to post about their company because only they truly understand their brand. And while that’s true, as I previously explained in a prior post, SEO is not branding. Consider this, every time a post is published on your WordPress website, provided the website is registered with the search engines, it’s crawled by Google and Bing, etc. Nothing published today? No crawling. By publishing that optimized post you are waving a flag to say, “Hey Google! Over here! Over here, I have something for you.” The more times you post the more “flags you wave.” The more “flags you wave” the more often your site is crawled. The more your site is crawled the higher you begin to rank organically. Now you can’t copy and paste the same stuff over and over again. And you can’t post the same stuff with different titles either. You need to publish compelling original content each time. It’s a lot of work and it’s why we have a business. Those posts need to be published multiple times per week, three to five times is what we recommend, and especially on the days you are open. Closed on the weekends? Maybe take a break. Mostly busy on the weekends? You have to post. I’ve also previously mentioned that it’s not a question of quality vs. quantity, but rather, quality and quantity. If I’m a follower of your social media network, email or blog subscriber, then I want to hear what you have to say based on what I’ve already heard that I engaged with. So when people engage with your content, make sure you keep publishing more of it. Keep in mind that every social media network is a pool of potential customers or ‘fish’ to catch. To convert those fish into ‘big fish’, or repeat and loyal customers, you have to “feed them.” If you don’t feed them regularly they’ll go somewhere else to eat.
Taft Moore is an 18 year, multi-format, veteran radio programmer, and owner of the content marketing and digital asset management firm, VOX Communications, LLC. Established in 2008, VOX has helped clients in the digital health, opioid use disorder, bio pharmaceutical, entertainment, live streaming, cryptocurrency, blockchain technology, CBD and Cannabis, recognized non profit, government agency, and small business spaces to grow audience and drive sales. Millions of people have engaged with messaging VOX has generated and managed for their clients, and many millions more have been exposed to that messaging. Contact VOX so we can learn more about your needs and to see if we’re the right solution for them.