As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were [...]

Undercover Lyft uses New England Patriot All Pro tight end Rob Gronkowski to build their brand through Facebook and YouTube videos.  The Facebook video ad campaign is targeted geographically to [...]

Wait, what do you do?  Vox Communications, LLC, (VOX), helps clients spread their message through compelling original content, visitor engagement, and state-of-the-art metrics.  VOX is a team [...]

It’s been widely reported that Donald Trump will pivot from a losing presidential bid to the introduction of “Trump Media”.  Standing to the right of Fox News, this new media outlet will feed the [...]

How Much Does Social Media Cost? That’s like saying “how much does a house cost?” To find out you need to look at marketing expenses from a different perspective.  How much are [...]

We all know Airbnb now.  But in 2008 it was a couple college kids renting out their living room as a bed and breakfast.  Ya,true. Within a short amount of time the company grew rapidly.  How [...]

What is Digital Asset Management.  We thought we could give you a more detailed description of who we are and what our firm does. ABOUT Vox Communications, LLC, was formed in 2008 as a content [...]

What is Cost Per Acquisition? Cost per acquisition, or CPA, is the metric used to determine how much money you have to spend to gain a new customer.  While many of you know this you may not know [...]

This post was originally written on July 6th of 2014. Given recent developments I thought it bears repeating. The original post is now in italics:  “In a previous post we discussed how [...]

Web 1.0 for business owners is “do your homework.” The best way to become successful in what you do is to locate someone that’s already successful doing what you want to do. Then [...]