In my last post we discussed different ways to come up with a company name. We also scoured YouTube, the second largest search engine in the world. We found a video from Business Blueprint which offered seven ways to choose a name:
- Name by desire; i.e., DieHard Batteries, Lean Cuisine, Five Hour Energy Drink
- Name by problem; i.e., Never Late Electrical, Fat Blaster
- Name by alliteration; i.e.,Weight Watchers, Paramount Pictures, SlideShare
- Own a word; i.e., Apple, Amazon, Yahoo, Yelp, Pandora
- Invent a word; i.e., Facebook, YouTube, Kleenex, Xerox
- Combine words; i.e., Microcomputer + software = Microsoft, federal + express = FedEx, group + coupon = Groupon, bandage + first aid = Band Aid, Walton + shopping mart = Walmart
- Twist a word; i.e., Netflix, Xero, Digg, Fotolia
We also looked at new startups that have received funding. We noticed that they were generally short, expressive, self explanatory names. So with that as a backdrop we began to really boil down what we do to help us define our business in a clear and concise manner. And before we could move forward we needed to address these issues:
- A clear idea of who we are
- A name that reinforces our service
- An easily remembered name
- A name that can be protected
- A short name
- Our company tells our client’s story through compelling original content.
- We act as the voice of our clients online.
- We drew from Latin. Although “dead”, Latin is a timeless language that is the foundation of much of the English language.
- This is what attorneys are for.
- We like one syllable names; “Coke” is stronger than “Pepsi”.
So, story told through a voice + Latin + short = the Latin word for voice = VOX, the voice of our clients online. Welcome to VOX. In our next post we’ll discuss crowd sourcing logos.