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There’s a principle in industrial design called “planned obsolescence.”  The concept is simple; make a product that will ‘fail’ after a certain amount of time [...]

One of the best things about internet marketing is that you can measure the ROI of your campaign more accurately than you can with traditional media.  The data you view, most often supplied by [...]

What is native advertising?  Native advertising was first coined at an internet conference in 2011.  But as a technique it’s actually been around since the early 1900’s.  [...]

I worked for a man who once told me “there is no such thing as a mistake unless you keep making them.  They’re learning opportunities.”  He allowed me to take calculated risks [...]