There’s a principle in industrial design called “planned obsolescence.”  The concept is simple; make a product that will ‘fail’ after a certain amount of time [...]

“I’ve got a guy that does that.” My son jokes with me about this because it’s something I say, hypocritically in this case.  Usually, when a prospect says that to me [...]

“Can I Just Add Emails to My List?” is a great question.  And it begs the question, would you like someone to just add your email to a list?   While you can get around it legally, [...]

I’m being facetious when I say “Don’t buy a website” because we all need a website.  We need an online address to manage our reputations, build our businesses, and connect [...]

One of the best things about internet marketing is that you can measure the ROI of your campaign more accurately than you can with traditional media.  The data you view, most often supplied by [...]

Recently we’ve discussed the four ‘legs’ of successful internet marketing. Social Media Optimization Website Optimization Search Engine Optimization Pay for Performance [...]

In my last post we discussed Website Optimization. The second of the four ‘legs’ of a successful-internet-marketing ‘stool’.  Where your brand is the seat, these four [...]

In our last post we discussed optimizing your social media posts to be found by the search engines.  Specifically we discussed “Social Media Optimization.”  Social Media [...]

It’s easy to get confused about new media.  Terminology changes as fast as the technology so it’s difficult to keep up.  Certainly if you’re confused about new media I would [...]

What is native advertising?  Native advertising was first coined at an internet conference in 2011.  But as a technique it’s actually been around since the early 1900’s.  [...]

Here’s a re-post from my blog in October 2013.  Today Facebook videos are showing great promise and growth.  I have stayed on the sideline but today I’m moving forward on Facebook [...]

While our name has evolved, VOX has been in business since 2008. We’ve watched our client base grow along with the size of the programs we manage.  And while many of our competitive [...]

I worked for a man who once told me “there is no such thing as a mistake unless you keep making them.  They’re learning opportunities.”  He allowed me to take calculated risks [...]