What is Cost Per Acquisition? Cost per acquisition, or CPA, is the metric used to determine how much money you have to spend to gain a new customer.  While many of you know this you may not know [...]

This post was originally written on July 6th of 2014. Given recent developments I thought it bears repeating. The original post is now in italics:  “In a previous post we discussed how [...]

Web 1.0 for business owners is “do your homework.” The best way to become successful in what you do is to locate someone that’s already successful doing what you want to do. Then [...]

Video makes your story come to life and increases conversions. Here’s one for the Agency Group from our videographer Josh.

Whether you understand the value of social media to your business or not there are some indisputable facts: 1. Most of your target audience uses it everyday 2. Creative account owners generate [...]

While recent events of hacked email servers are troubling and cause for serious concern, a bigger threat still to any group’s internal security is ransomware.  Ransomware attacks began [...]

“How do you know what to talk about?”  It’s a question we get asked often and the answer is surprisingly simple.  Like any good marketing firm when we meet with you we pay attention to what [...]

What’s the Difference between WIX and WordPress?  What’€™s the right website platform for your business?  If you have a small business then you probably don’™t see the need for [...]

When designing a website it’s critically important that you tailor the experience to your target.  So you have to know your target and it’s possible you have more than one.  If you [...]

Google is maps, maps is land, land is real estate.  Our very first website focused on a specific market.  We wrote more about that market than any agent  and many media outlets in that area. [...]