content marketing

What is Expert Content? Expert content is material created or curated by subject matter experts (SMEs)—people with proven authority, credentials, or deep experience in a specific field. It [...]

What is a Content Broker? A content broker finds writers, artists, videographers, and editors that generate content specific to your needs. If you’re a small business you could probably [...]

How Do You Get Featured in Google’s Search Snippet? According to Google, “To get featured in a Google search snippet, create high-quality, concise content that directly answers user [...]

What is GEO and why is it important? Generative Engine Optimization, GEO, is AI-driven Search. It’s the next iteration of SEO, Search Engine Optimization. GEO is important because all Large [...]

How do you reach CISOs at large companies? First, we have to ask what is the end game before we ask, “How do we reach CISOs at large companies?” CISOs, or Chief Information Security [...]

Who’s reading my posts? Besides the author, that number will be pretty small initially. But it’s not just humans. Today Large Language Models, LLMs, are the AI driven programs that [...]

What role does content play in search? In the latest AI search models, AI is scraping sites to identify influencer content. As a company, a trade association, or a cause, you can become that [...]

You’re Posting the Wrong Content. Many businesses, especially startups, live in a vacuum. They hear only their own voices. So when it comes to social media, Linked IN, for example, they [...]

Mainstream Media is Fake News Sometimes. In this recent series of posts we’ve been discussing how social media and search engines work. By understanding the mechanics of these tools we can [...]

Let’s take a look at Why Your Content Marketing Isn’t Working – Reason Five of Five: 5. You’re not connecting with those connecting with you The first post in this five post series [...]