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Mainstream Media is Fake News Sometimes. In this recent series of posts we’ve been discussing how social media and search engines work. By understanding the mechanics of these tools we can [...]

Do this one thing competitors are not doing. Build a blog focused on your industry and become the media outlet for your industry. If your business is growing because you’re providing a [...]

Get Your Marketing Off the Ground with and Online News Magazine. For most businesses the idea that their own website could have more value than traditional advertising is difficult to understand [...]

What’s a fair Cost Per Click, CPC? What’s a reasonable amount of money to spend for each click to your website? We don’t really know what the true value is of a Bing, Facebook, [...]

Content marketing is almost interchangeable with ‘organic marketing’ meaning you don’t have to pay Google, Facebook, or Linked In for it. It’s popular with small [...]

Too often a client or prospect wants to measure the ROI of working with VOX based on their sales. That’s a fair proposition provided their service is competitive, their reputation is [...]

I’m always telling clients not to “toot their horn” every time they post. It’s been awhile so here I go :). Linked In just recognized me as a digital marketing pro. You [...]

I’m fond of saying that, “Nobody likes to be sold but everybody is buying.” Generally, we don’t like to be ‘sold’ especially if we’re being pitched something we don’t want. But [...]

Over the years I’ve posted numerous times about the difference between selling on price vs. value.  And for those established clients you know we’re big proponents of value or getting [...]