So why is this important? It’s important because the best SEO agencies, foreign actors, and tools can manipulate this loophole to deliver answers to questions that align with their agendas. Thus directing people to the answers they want the visitor to see. They can manipulate people. And if they can, so too can your competitor. Remember when people and groups would buy all sorts of domain names and then resell them? They would ‘squat’ on the domain and sell it to the highest bidder. This algorithmic loophole allows a company that’s not even in your industry to take advantage of your company in the same way. To combat this loophole you need a regular and robust SEO program. If you don’t have one you’re vulnerable and once you lose your ranking on Google it can be very difficult and expensive to remedy.
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