When the recent Presidential election was taking place I signed up to follow both candidates to see how they would market to me digitally. I posted about this earlier. The Clinton campaign [...]
The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google [...]
As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were [...]
It’s been widely reported that Donald Trump will pivot from a losing presidential bid to the introduction of “Trump Media”. Standing to the right of Fox News, this new media outlet will feed the [...]
I posted recently about managing social media expectations after we lost a client. We lost them because we didn’t do a good enough job of managing their expectations. You never like to [...]