Archives

One of my first real introductions to marketing for apparel brands was when we earned the contracts to build and manage online store programs for two large national broadcast groups.  We built [...]

All My Business is Word of Mouth.  It’s an expression people use when deflecting what they think is an imminent sales pitch for their marketing dollars.  What they really mean is;  [...]

One of the most followed “voices” and highest profile taste makers in the social media network world is Gary Vaynerchuck.  And while Gary’s style isn’t for everyone he is [...]

Today I want to share with you how corporate branding conflicts with Google. One of the biggest concerns for large corporations, institutions, and franchisors is how to “control” the [...]

“I’ve got a guy that does that.” My son jokes with me about this because it’s something I say, hypocritically in this case.  Usually, when a prospect says that to me [...]

It’s easy to get confused about new media.  Terminology changes as fast as the technology so it’s difficult to keep up.  Certainly if you’re confused about new media I would [...]