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Recently a friend shared that he had purchased a list of leads and he assured me that if even one of those leads pans out then the list will be paid for. The problem is that you have to find that [...]

In my last post I talked about disruptors and a few of the industries that have been disrupted. You may know about how Netflix is changing the way we watch movies, that PayPal allowed anyone to [...]

“I’ve got a guy that does that.” My son jokes with me about this because it’s something I say, hypocritically in this case.  Usually, when a prospect says that to me [...]

“Can I Just Add Emails to My List?” is a great question.  And it begs the question, would you like someone to just add your email to a list?   While you can get around it legally, [...]

What is native advertising?  Native advertising was first coined at an internet conference in 2011.  But as a technique it’s actually been around since the early 1900’s.  [...]