content marketing

Too often a client or prospect wants to measure the ROI of working with VOX based on their sales. That’s a fair proposition provided their service is competitive, their reputation is [...]

What’s the best content? Content the viewer Shares, Likes, Follows, Subscribes to, and Comments on is the best content. Picture this. Year’s ago the United States Coast Guard might [...]

I’m fond of saying that, “Nobody likes to be sold but everybody is buying.” Generally, we don’t like to be ‘sold’ especially if we’re being pitched something we don’t want. But [...]

Digital marketing in house vs. outsource. Which is better? Gary Vaynerchuck, a major internet influencer says, “The four people every startup needs for marketing and brand building: 1. An [...]

Here are a few ideas for a small business in Washington, DC. The good things and the bad things about their site and what we might do differently.

What Makes WordPress so Much Better than off the shelf DIY website builders like WIX and Squarespace is not just the flexibility to integrate other programs and evolve over time with technology, [...]

In business for almost ten years now it’s exciting to look back and see how fast we’ve grown and to watch with pride the growth of our clients. I’ve always been competitive and [...]

Recently a friend shared that he had purchased a list of leads and he assured me that if even one of those leads pans out then the list will be paid for. The problem is that you have to find that [...]

The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google [...]

  As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were [...]